Branding a Major UK Event

For Crufts 2024 at the NEC, I developed the event’s visual identity and a comprehensive suite of assets. This included adaptable creative for key promotional moments like Black Friday, Christmas, and Valentine’s Day; the souvenir guide cover; supporting print and out-of-home materials; and a cohesive social media aesthetic for both pre-event promotion and live coverage.

Being invited to attend Crufts and see the work brought to life in person was an incredibly rewarding experience.